2023 Reflections: Indian animation industry’s AI integration, transformative tech, and expectations from government
Saffronic studio director Prabhakar Sambandan believes that AI can catalyse animation processes but “IP and legal issues are the downsides of AI that need to be considered.”
Animation production studio Saffronic has appointed Bhanu Prakash as Head of Creative, Games, to lead the company’s expansion into art and animation services for the gaming industry.
Fairly young Chennai-based studio Saffronic delivered the first season of Gabby’s Dollhouse for DreamWorks and its first short feature for Trioscope this year. The studio has some projects coming up in collaboration with Trioscope, Mindshow and WildBrain.
LA-based VFX studio Saffronic has hired an Executive Creative Director…Animation specialist Kevin J. Johnson has landed the role at the company, which launched last year and has been following a global expansion strategy since then.
The digital marketing veteran will spearhead long-term growth strategies for the VFX studio as it aims to meet a growing demand for animation services.
Based in the Indian city of Chennai, Saffronic is a young animation studio led by industry veterans Prabhakar Sambandan and Kumar Chandrasekaran, which embarked on its operations in June 2022.
Saffronic, an emerging leader in the animation and games space has begun its global expansion with the hire of Los Angeles-based Kristy Scanlan as Senior Vice President of Business Development.
The animation industry is growing exponentially. In 2022 its estimated global worth was around USD 400 billion, and it is forecasted to grow rapidly. This year-on-year growth means that demand for animation services is increasing and opening up opportunities for new players in the market.
Being one of the largest global animation markets, the event sure was very knowledgeable where we met a lot of industry leaders who are driving trends and change.
On the joyous occasion of National Girl Child Day, we had the privilege to collaborate with the Tech Mahindra Foundation and visit the CSI School for the Deaf.
Recently, we hit a memorable milestone of reaching over 200 Artists. Our journey to this milestone has been fueled by innovation, the pursuit of excellence, and the support of our incredible team and clients.
Learning in Saffronic is unlimited and knowledge is high. For this ambitious goal, we have introduced the ACE session which aims to keep our artists engaged and updated on all the latest trends and software.
Inculcating industry specific knowledge and processes among the young passionate minds is truly empowering.
We are very proud to have extremely talented artists from all across the country. We recently hosted our very first and largest recruitment drive in Hyderabad and were overwhelmed to see such fresh and new talent.
We had the chance to interact with two of our top supporters and mentors: Manish Vyas and Dilip Keshu.
We recently celebrated the milestone of reaching over 100 Mighty Saffronics.
For us at Saffron!c, our team members are our core strength for achieving a high standard of operational excellence.